Consumer Insights from Over 7,000 Connected Product Users

Explore connected product usage across a range of demographics, based on thousands of responses from Betabound's tester network. Our research reveals trends in consumer confidence, attitudes, and adoption, and offers recommendations for meeting the ever-intensifying expectations of customers.

What's Inside

Perceptions Surrounding Connected Products

Take a deep dive into the attitudes of today's smart home consumers, including how they handle tricky product experiences.

Reaching More Mainstream
Smart Home Audiences

Discover the most impactful tactics for tapping into increasingly diverse marketplaces amid higher competition and rapid iteration.

Retaining Satisfaction and Consumer Confidence

Get recommendations for increasing positive interactions across all connected product experiences, from installation to ongoing use.

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