Customer Validation Industry Report 2020

How are customer validation programs evolving in 2020? Based on the data from 240+ respondents across industry verticals, this in-depth analysis of the user testing industry reveals the biggest obstacles facing beta testing and similar programs and the professionals who manage them. Learn which tactics are detracting from program effectiveness and which ones are making a lasting impact on program success.

What's in the Report?

Causes of Low Tester Participation

Explore the factors that contribute to tester engagement challenges, like time shortages and issues with other key testing processes.

Data on Time Sinks During Testing

Learn how the tools used to collect customer input and product analytics are influencing time spent organizing and prioritizing results.

Processes That Drive Improvement

Get a look at the user testing processes and tactics that are spurring on smarter time investments and high-performance programs.

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