Customer Validation Professionals: An
In-Depth Look for 2020

This Q&A with Centercode Researcher Sabrina Solis examines the trends shaping modern customer testing programs and offers a contextual analysis of how the industry at large is developing and changing.

You'll get takeaways for combating time sinks, increasing program effectiveness, and clearing a path for key program improvements in 2020 and beyond.

What We'll Cover

The Tester Engagement Dilemma

Discover why so many user testing professionals struggle to maintain tester participation and secure enough high-quality feedback.

Tools Impacting Data Analysis

Learn how the tools used to collect tester data are influencing professionals' ability to deliver actionable recommendations.

Program Performance Trends

Using comparative data from last year's report, explore tactics that are bringing measurable success to user testing programs over time.

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