Continuous Customer Testing


Essential Tips for Dogfooding Success


Essential Tips for Dogfooding Success

Eating your own dog food increases product quality and helps streamline delivery. But between overloaded employee testers, departmental silos, and a lack of executive buy-in, taking full advantage of your employee beta program can be tricky. Take charge of your results and start delivering the full value of your dogfooding efforts with the tips and strategies in this e-book.

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What's Inside


Increase Employee Beta Participation

Discover simple and creative incentive strategies that motivate employee testers to continuously submit feedback.


Improve Organizational Adoption

Establish a “customer zero” culture that drives product improvements, increases stakeholder buy-in, and attracts new testers.


Generating Dogfooding Awareness

Gain traction for your dogfooding program with tips and tricks for getting the word out about your program.

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