Continuous Customer Testing


The Feedback Playbook


The Feedback Playbook

A Beta Test is only as valuable as the feedback it generates. This whitepaper goes over everything you need to know about how to cultivate, collect, and manage high-quality feedback during your test.

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What's Inside


Cultivate High-Quality Feedback

Testers need direction and encouragement throughout your beta test. We'll teach you the psychology of feedback collection so you can gather high-quality insights.


Collect Actionable Feedback

We'll lay out our best practices for issues, ideas, praise, open discussions, and much more to help you collect impactful feedback and improve your product.


Manage Feedback Processes

The key to maximizing your results is careful feedback management, both during and after your test. We'll help you develop processes for managing your feedback effectively.

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