Continuous Customer Testing


The Centercode Beta Testing Industry Survey Report 2016


The Centercode Beta Testing Industry Survey Report 2016

This report assesses how technology companies are collecting and using customer feedback before to improve their products before release.

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What's Inside


Industry Trends

Surveying 338 respondents from more than 260 companies, our report takes a look at how companies structure their beta programs, the challenges they face, and the value they see in beta testing their products.


Fragmentation and Diversity

From the job titles of our respondents and the level of their involvement in their company's beta programs, to the dozens of terms used for beta testing and its tools, the report explores fragmentation in the industry.


Successes and Challenges

A majority of respondents believe that there is great value in a successful Customer Validation program, but there are challenges across the industry. This report highlights the biggest hurdles and opportunities for success.

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