Public Beta Tests as a Launch Tool
They both occur before release, but public and private betas have very different goals, risks, and strategies. We'll help you decide what methods make sense for your situation.
There are risks involved with any large scale release. Understanding the hazards of a public beta and how to mitigate them can help ensure a successful product launch.
Public beta tests have the potential to be powerful marketing tools. This whitepaper is full of practical tips and best practices for making your public beta test a success.