The Real Role of Beta in Product Management

This ebook reveals the true value beta testing delivers to product managers and how to leverage that value to achieve your goals while building relationships with your customers.

What's Inside

4 Perceived Roles of Beta Testing

This resource explains why betas are often considered a "necessary evil" and how this perceived role can bring a lot of frustration to product management professionals.

The 10 True PM Benefits of Beta

We've included ten highly actionable ideas that will help product managers leverage beta testing to more easily achieve their goals while connecting with real customers.

Keys to Success, What to Avoid

This resource delivers an additional seven proven best practices that product managers can use to ensure a successful beta program, as well as ten common pitfalls to avoid.

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