Customer Validation Solutions

Webinar

Smart Strategies for Building a Relevant and Engaged Tester Community

Webinar

Smart Strategies for Building a Relevant and Engaged Tester Community

Effective Customer Validation begins with a reliable community of profiled users, ready to give you valuable feedback at a moment's notice. But just having a community alone is not enough — regular maintenance and targeted community growth are essential to the success of your tests, and ultimately your product launch. In this webinar, we'll discuss the importance of a growing tester community in driving higher recruitment response rates, how to monitor and keep your community members engaged between tests, and best practices for maintaining accurate tester profiles.

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What We'll Cover

1

Strategically Grow Your Tester Community

Learn where to find testers, the difference between general and targeted growth, and how to set and achieve your goals.

2

Why Community Maintenance is Critical

Understand the benefits of nurturing your community, and how keeping updated tester profiles leads to predictable recruitment rates.

3

How a Reliable Community Affects Your Product Launch

Find out how community growth and maintenance leads to faster, more efficient tests that result in high-quality feedback.

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