Continuous Customer Testing

WEBINAR

Solving the Quality Beta Tester Problem

WEBINAR

Solving the Quality Beta Tester Problem

High-value Beta Tests begin with enthusiastic testers from your target market - testers who are excited and motivated to consistently share their feedback about your product. But what's the best way to find these testers? How many do you need to recruit? How do you guarantee high engagement rates?

Join Centercode's VP of Product Marketing, John S. Little, as he shares 4 tips on finding and recruiting ideal testers. These will help you increase Beta Test participation rates, elevate the quality of feedback you receive, and help reduce the time it takes to get your test up and running.

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What We'll Cover

1

Planning a Strong Recruitment

Understand the impact beta testers have on your test and the six stages of a solid recruitment process.

2

Managing Your Recruitment Plan

Determine the size and target market of your tester team, what your outreach strategy will be, how to qualify testers, and much more!

3

Conducting Tester Selection

Learn best practices for filtering applicants, reviewing open-ended questions, and choosing testers to fill ideal segmentations.

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