Consumers are adopting more and more smart tech — and that's great news for tech makers! But there's a catch: As connected tech evolves from a luxury to a staple, it can turn an office or living room into an interoperability minefield.

Your secret weapon? Technographics. Like demographics for your customers' tech devices, technographics include details like make, model, and software version, and they give you a way to filter and segment consumers based on their unique tech ecosystems. Learn everything you need to know in this webinar.