ebook
The Hidden Costs
of On-Demand
Research Panels
When deadlines are tight, on-demand user research panels promise fast results—but at what cost?
From data integrity issues to the downstream impact on product decisions, this ebook equips product teams with the knowledge to make informed choices about the panels they use to recruit research and testing participants.
Here's what you can expect to takeaway:
- Avoid misleading data that skews product decisions.
- Understand the trade-offs of paid research panels.
- Discover community-driven alternatives for quality insights.

What's Inside the Playbook
The True Cost of Paid Panels
Discover why on-demand panels produce unreliable data and how it leads to wasted time, budget, and misguided product decisions.
How Bad Data Misleads Teams
Learn how misleading insights from paid panelists create rework, erode trust in research, and push products in the wrong direction.
A Smarter Research Alternative
Explore the benefits of community-driven research, where engaged, authentic users provide higher-quality feedback over time.